By watching 'leader's preaching' or what they 'practise' in real-life? Or
By watching promotional advertisements loaded with jingles and celebrities as brand ambassadors vouching for it?
Another way is to provide a recognition platform in order to recognize improvement actions that prevent crisis.
Remember the platform is for practices i.e. for actions-already-taken. It is not for generating ideas. Ideas often evaporate because people have them in abundance but for someone else to implement.
Very often CEO of an entity gets so much obsessed with newer ideas and her administrators get so much busy and bureaucratic with installation and enforcement of laws and regulations to 'choose-ideas' from that that both forget to build culture that enables nurturing their implementation.
As a result not only the ideation process gets killed but also a few ideas that might emerge as implementable stay un-implemented.
Of course, there should be a separate idea-platform as a sequel in order to systematically improvise (PDCA) and scale-up (SDCA) the practices declared on action-platform. Both the platforms together should build a knowledge-bank concerning 'the cause' under consideration.
Actually these practices are nothing but real-time innovations. Mostly they might be practised in crude-form autonomously while facing a typical adverse situation or while surviving a crisis.
Everyone in the audience intently 'listens' to & claps for EACH such practised behavior without ridicule or without discrimination. The celebration is irrespective of it's so-called success or failure and magnitude of it's impact on savings or benefits.
'Catching' people taking lawful-actions (although one may argue "abiding by law is mandatory anyway") alongwith catching law-breakers for appropriate consequences may be warranted at least in case of strategic regulations needing enhanced compliance and positive attitude towards it. That in turn is likely to create a pull-effect on others to take right-and-lawful-actions and thereby imbibe or reinforce right thoughts.
The movement in turn is more likely to be self-supporting spreading to the neighborhood and to the nation unless continuity of the platform itself is broken.
2/ Right-actions get repeated & multiplied (although the 'Independent' thinker/actor the 'I' attaches herself to the appreciated-one 'my' kind of 'right-actions').
3/ Movement spreads to the neighborhood & across the nation.
4/ Somewhere during the 'continued platform/process', 'Independent' thinker / actor 'I', realizes need to get 'detach'ed (off the 'ego' from 'I' the-self) in order to transform 'Me-vs-They'-ness into appreciating others as 'We-n-Our' actions. The 'Independent' thinker/actor transforms into 'Inter-dependent' team thinker/actor, 'the-spiritual-self'.
There is a world of difference between 'doing' and 'saying'. Saying "Respect-others-to-get-respected" or saying slogans "Change-your-thoughts, change-nation", etc. is easier.
Developed economies, especially post-war Japan and few other south-east nations following in it's footsteps, focused upon similar such mechanisms under the umbrella of Kaizen-culture in order to engage and develop their human resource by their 'Right-Action-Pakadlo' process before expecting result in the form of 'Soch-Badlo Desh-Badlo' to happen.
Latter was the effect of the former being firmly grounded in-place as the cause (the-Karma) created unbeatable innovation-factories there such as Toyotas and Hondas!
Will It Work Here?
Ridiculous Poison-culture versus Maverick Kaizen-culture
WOW Work-Culture: By Telling or Selling
Talent-Is-Latent: Enable It!
Judge If It's Paralysis-By-Analysis
Will It Work Here?
Suggestions On-Sale, None-To-Buy
Does recognition really matter
Who Comes First: Consumer Or Customer ?
Treat Root-causes, Not Symptoms !
ABCD of India Shining
Do You Ask Right Questions?
Am I 'Short-sighted' or 'Long-sighted'?